About

Who Is Trey Carmichael?

Trey Carmichael is a seasoned SEO strategist, public relations expert, and owned media consultant, known for helping businesses and entrepreneurs dominate search engines, build authority, and craft high-impact content strategies. With nearly a decade of experience in SEO, PR, content marketing, and digital branding, Trey specializes in owned media, link-building strategies, and positioning brands for long-term success.
His unique approach blends traditional PR tactics with modern digital strategies, leveraging podcasting, press releases, and high-authority content creation to secure organic visibility, competitive backlink profiles, and brand credibility.

Trey’s Journey – From Hustler to SEO & PR Expert

Trey’s journey into the world of marketing, branding, and digital visibility was anything but traditional. He first developed a deep understanding of organic reach and audience psychology by learning to rank local businesses on Google with no budget. His early success led to opportunities in SEO consulting, media relations, and PR-driven marketing, securing high-profile placements for clients in Forbes, Entrepreneur, Men’s Journal, and major news networks.
After years of working as an Operations Director and independent consultant for agencies, Trey refined his expertise in:
✅ Competitive SEO strategies – Helping businesses secure #1 rankings on Google
✅ Google News & AP News-style writing – Positioning clients for media exposure
✅ Public relations & brand storytelling – Elevating brand reputation and authority
✅ Podcasting as a growth tool – Leveraging podcasts to build backlinks, visibility, and trust
✅ Owned media & content repurposing – Creating self-sustaining media ecosystems
✅ Local SEO & Google 3-Pack rankings – Optimizing businesses for geo-targeted visibility

A Unique Approach to SEO & PR

Unlike many SEO professionals who focus solely on keyword stuffing and technical optimizations, Trey combines high-level PR strategies with SEO to create long-lasting brand authority. His approach revolves around:

📌 Owned Media for Authority & Backlinks

Trey helps businesses build a powerful backlink profile without relying on paid placements, using press releases, guest posting, and podcasting to generate high-authority, organic backlinks.

🎙️ Podcasting as a Competitive SEO & PR Tool

As a firm believer in podcasting as the modern-day radio, Trey uses podcasts to create an owned media empire, securing automatic backlinks from platforms like Apple Podcasts, Amazon Music, and Spotify while providing valuable, shareable content for brand credibility.

🔗 Press Releases for Brand Visibility & SEO

Press releases remain one of the most underutilized yet powerful tools for SEO and PR. Trey crafts SEO-optimized, newsworthy press releases that get picked up by major media outlets, driving brand mentions, backlinks, and search engine trust signals.

🚀 Data-Driven SEO & Public Relations

Trey integrates deep competitive analysis, audience psychology, and content strategy to ensure brands not only rank on Google but also dominate their niche through:

  • Keyword-driven storytelling that aligns with PR and brand messaging
  • Media outreach strategies that turn press coverage into long-term SEO gains
  • Content optimization techniques to maximize engagement, rankings, and conversions

Key Achievements & Notable Wins

🎯 Ranked businesses #1 on Google for high-value local keywords, including real estate, local keywords for other marketing firms, and service-based industries
🎯 Secured major press placements for clients in Forbes, Entrepreneur, and AP News-affiliated sites
🎯 Created scalable, evergreen content strategies for brands seeking long-term growth and audience retention

Who Trey Works With

Trey collaborates with entrepreneurs, corporate brands, and non-profit organizations who want to:
✅ Increase brand visibility & credibility through SEO and PR
✅ Leverage owned media to build sustainable traffic sources
✅ Outrank competitors using strategic link-building & content optimization
✅ Develop an owned media strategy that make paid ad strategies a supplement rather than main traffic source

Work With Trey Carmichael

If you’re looking for a strategic SEO & PR partner who understands how to blend search engine dominance with public relations and content authority, Trey Carmichael is your go-to expert.

📩 Contact Trey today to discuss how you can:
✅ Rank higher on Google
✅ Build an owned media empire
✅ Create a competitive backlink profile without breaking the bank
✅ Turn content into long-term assets for brand growth🔗 Let’s Build Your Digital Authority.