Case Study: Best Seller Press Campaign
How a targeted PR campaign outperformed a Top 100 PR firm, earning high-authority placements that amplified a book launch and positioned the author as a trusted expert.
The Challenge
This client had a manuscript ready to publish, they were already working with a Top 100 PR firm specializing in authors, but the coverage they wanted wasn’t landing.
They wanted the book to position them as a trusted expert, but without a better PR strategy, it risked being ignored after release.
The Strategy
My role was to design and execute a strategic PR campaign that amplified the book’s message and elevated the author’s credibility.
We focused on:
High-Authority Media Placements: Securing coverage in Forbes, Entrepreneur, and Men’s Journal to give the author instant recognition.
Narrative Positioning: Shaping the PR angles so every placement tied directly back to the author’s expertise and book themes.
SEO & Credibility Leverage: Using the placements to strengthen both online visibility and real-world trust.
The Results
Media coverage in Forbes, Entrepreneur, and Men’s Journal created immediate authority.
The credibility boost helped secure speaking invitations and podcast appearances.
The book launch was amplified by PR, turning it from a standalone release into a long-term credibility asset.
The client’s other PR firm, a Top 100 PR agency, actually reached out to ask how we secured the placements they couldn’t.
The Takeaway
PR isn’t about noise, it’s about leverage.
With the right placements, a book becomes more than pages, it becomes a platform.
For this author, the right media strategy positioned them as an authority, opened new opportunities, and created trust that will outlast the launch itself.
Impact with Integrity
I don’t believe growth should come at the cost of your life, your values, or your reputation.
The people I work with aren’t chasing noise, they’re building businesses worth being proud of.
My role is to make sure the systems behind them are just as strong as the vision in front of them.
Because real impact doesn’t come from working harder or shouting louder.
It comes from clarity, trust, and the freedom to lead without the weight of chaos dragging you down.
Ready to Scale Without the Chaos?
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