Public Relations & Authority Building

Logos like Forbes, Entrepreneur, or even your local TV station don’t just look good on a website.

They shorten sales cycles, build trust before you ever walk in the room, and open doors to opportunities you can’t buy with ads. ((Just don't be like Mr. Crabs...))

I’ve helped authors, executives, nonprofits, and business owners secure high-authority media placements that position them as the obvious choice in their market.

Visibility Without Authority Isn’t Enough

  • You’re producing content, but it’s not in places that carry weight.

  • You’re credible in your space, but your online footprint doesn’t prove it.

  • Competitors with less experience are closing deals faster because their logos create instant trust.

  • Your story has impact, but it hasn’t been packaged for the right audience.

  • You don't know how to get into publications and on other platforms.

  • Your prospects swipe past you like Garfield channel surfing

PR That Builds More Than Buzz

  • High-Authority Placements: Contributor articles, interviews, and bylines in publications like Forbes, Entrepreneur, and Men’s Journal.

  • Strategic Campaigns: PR designed to create backlinks, SEO impact, and long-term authority, not just vanity press.

  • Targeted Media Wins: From mainstream outlets to industry journals, placements where your prospects (and Google) already pay attention.

  • Story Packaging: Ghostwritten articles and campaigns that reflect your voice, positioning you as a trusted leader without adding to your workload.

Results That Speak For Themselves

  • Author Case Study: A coordinated campaign secured placements in Entrepreneur, Forbes, and Men’s Journal, helping launch a book to #1 on Amazon and Barnes & Noble while opening doors to podcast interviews and speaking engagements.

  • Backlink from Sports Illustrated: A single creative, data-driven campaign designed to spark rivalry landed a feature in Sports Illustrated, delivering both SEO authority and brand credibility.

  • Nonprofit TV Coverage: One simple, well-targeted press release secured local TV coverage for a veteran nonprofit, boosting fundraising and awareness in ways their budget never could have bought.

  • Ghostwriting Track Record: Behind the scenes, I’ve ghostwritten hundreds of articles for leaders across industries, published in an incredible range of high-authority outlets.

PR isn’t about blasting press releases into the void. It’s about telling the right story, in the right place, at the right time. For some, that means credibility logos. For others, it’s about backlinks, SEO, or local visibility.

Every Business Needs Different Levers Pulled

There’s no one-size-fits-all template here.

Every business has different levers to pull. For some, it’s Public Relations. For others, it’s partnerships, SEO optimization, and polishing their existing system.

That’s why every engagement starts with The Carmichael Audit to identify the most valuable levers for your market and put them to work.

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