Book Publishing & Marketing
A book isn’t just a book, it’s an authority asset.
Done right, it becomes the credibility layer that shortens sales cycles, earns speaking engagements, and positions you as the trusted expert in your space.
I help established professionals plan, publish, and launch their books as part of a larger authority strategy.
From PR campaigns to publishing support and strategic introductions, I make sure your book doesn’t just get released, it gets leveraged.
Most Books Die on Launch Day
Publishing without a clear PR strategy means the book gets ignored.
DIY launches waste months but don’t create momentum.
Authors get lost in the logistics instead of positioning themselves as the authority.
The book becomes a vanity project instead of a credibility engine.
A Book That Builds More Than Buzz
Coordinated PR Buzz: Campaigns that earn media attention and establish you as a thought leader.
Publishing Support: A simple, guided process that removes overwhelm and ensures your book is positioned correctly.
Strategic Launch Planning: Aligning the book with your larger funnel so it acts as a credibility layer, a lead magnet, or a tripwire into your programs.
Targeted Introductions: Connections to the right media buyers, publishing resources, or ghostwriters (if needed) to amplify results.
Long-Term Authority: Beyond the launch, your book compounds credibility, attracts speaking engagements, and often triggers a Google Knowledge Panel, Google’s version of verification.
Proof the System Works
Author PR Campaign
One client came to me with a manuscript but no clear path to launch. We built a coordinated PR campaign around their expertise, securing placements in Entrepreneur, Forbes, and Men’s Journal. With that credibility, the book launched to #1 on both Amazon and Barnes & Noble in its category. The PR push didn’t just sell books- it created lasting authority, positioned them for speaking invitations, and ensured their Google presence reflected their real expertise.
Multi-Author Book Project
I also orchestrated a multi-author book launch, bringing together professionals from diverse industries. By leveraging a clear launch plan, professional presentation, and a PR roadmap that highlighted the benefits, I was able to secure a celebrity contributor just before launch.
This unexpected addition surprised the other contributors, gave the book a new layer of authority, and made everyone more excited to promote the project they were part of.
That partnership would never have happened if I had approached the celebrity early, without a finished product or a clear strategy. Having the book nearly complete, the launch plan locked in, and a set of strategic PR plays ready to roll out gave them confidence they would benefit, and created a credibility engine for every contributor involved.
Books don’t just open doors, they change how people see you.
A well-launched book positions you as the authority in your space and creates opportunities that no ad spend can buy.
From polished search results to keynote invitations, publishing the right way creates credibility that compounds over years, not weeks.
Every Business Needs Different Levers Pulled
Every business has different levers to pull. For some, publishing a book is the single fastest lever for credibility.
For others, it works best when combined with PR, SEO, and owned media.
That’s why every engagement starts with The Carmichael Audit, a process where we map your business, find the friction points, and identify the levers that will deliver the highest reward with the least effort.
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