Case Study: As Seen On TV - Veteran Non-Profit

How one well-crafted press release landed a veteran nonprofit on TV, driving awareness and donations without the budget of a major PR firm.

The Challenge

This nonprofit had an incredible mission but limited visibility. Their budget was tight, their team was small, and they had no PR strategy in place.

Their struggles looked like this:

  • They couldn’t afford an ongoing PR agency retainer.

  • Their story wasn’t reaching donors or the public.

  • Local media didn’t know they existed.

They needed awareness, but they couldn’t waste time or money on scattershot efforts.

The Strategy

I worked with them to package their story into a single targeted press release.

The release was:

  • Written in AP style, making it easy for journalists to pick up.

  • Framed with a clear, compelling narrative about the nonprofit’s mission.

  • Distributed strategically to reach the right local media outlets.

Trey Carmichael

The Results

  • The press release was picked up by a local TV station.

  • The nonprofit was interviewed on air, giving them visibility they never thought possible.

  • The coverage boosted donations and awareness in a way no ad budget could have achieved.

  • The win gave their team renewed confidence and momentum to keep growing.

The Takeaway

Nonprofits don’t need massive PR budgets to get meaningful exposure. What they need is the right story, framed the right way, delivered to the right people.

For this nonprofit, one press release created the kind of visibility that amplified their mission and fueled their impact.

Impact with Integrity

I don’t believe growth should come at the cost of your life, your values, or your reputation.

The people I work with aren’t chasing noise, they’re building businesses worth being proud of.

My role is to make sure the systems behind them are just as strong as the vision in front of them.

Because real impact doesn’t come from working harder or shouting louder.

It comes from clarity, trust, and the freedom to lead without the weight of chaos dragging you down.

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