Search Engine Optimization (SEO)

SEO isn’t just about keywords, it’s about trust. Whether prospects are searching Google or asking an AI assistant, if your business isn’t showing up, you’re not even part of the choice.

I help businesses build visibility and authority through SEO strategies that go beyond technical tweaks.

From dominating the Google 3-Pack to securing Knowledge Panels, backlinks, and authority signals, the right strategy makes sure you’re not just found, you’re chosen.

If You’re Not Showing Up, You’re Not Even Competing

  • Your site might be functional, but without authority signals, Google doesn’t trust it.

  • Technical SEO matters, but off-site levers (media, mentions, backlinks) are what move the needle.

  • Competitors with less experience are closing high-ticket deals faster, simply because they’re visible and you’re not.

  • Without a strategy, your brand misses speaking invitations, media opportunities, and sales, all because you weren’t the obvious choice online.

Visibility That Compounds Into Authority

Short-Term Wins:

  • Early ranking movement on priority keywords

  • Higher visibility in local search results

  • Credibility boosts that shorten sales cycles

Long Term Wins:

  • Knowledge Panels and brand saturation that position you as the obvious authority.

  • More high-ticket deals, speaking invitations, and media placements.

  • More speaking and media engagements

  • Resilience in an AI-driven search landscape, where mentions and authority weigh as heavily as backlinks.

Proof the System Works

  • Realtor Success: A local agent climbed to #1 for “San Marcos Realtor”, "San Marcos Real Estate", and "San Marcos Real Estate Agent", dominating search results, becoming the top producer in his office, and building a business that allowed him to step away when his first child was born.

  • Professional Authority: For coaches, speakers, agency owners, and consultants, polishing search results has led to more inbound media opportunities, speaking engagements, and high-value deals, without adding to their workload.

Authority SEO vs. Local SEO

Two Paths, Same Foundation

  • Local SEO: Optimizing maps, directories, reviews, and local content to dominate the Google 3-Pack and capture nearby demand.

  • Authority SEO: Leveraging PR, owned media, podcasting, and content ecosystems to build a footprint that positions you as the industry leader.

The tactics differ, but the principle is the same: visibility creates trust, and trust creates growth.

Every Business Needs Different Levers Pulled

SEO isn’t a one-size-fits-all checklist. For some, the fastest lever is local visibility. For others, it’s about stacking authority signals.

That’s why every engagement starts with The Carmichael Audit, a process where we map your business, find the friction points, and identify the levers that will deliver the highest reward with the least effort.

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