Local Marketing
In your city, being the best-kept secret isn’t a strategy.
Local marketing is about showing up everywhere your community looks, online, offline, and in person, so you become the obvious first choice.
I help businesses engineer visibility across search, community, and the physical world.
From SEO and Google Maps to strategic sponsorships, collaborations, and even billboards, local marketing done right makes you unmissable.
If They Don’t See You, They Can’t Choose You
You rank lower than competitors who aren’t even better than you.
Referrals are inconsistent, and when they slow down, so does your revenue.
You aren’t collaborating with other local businesses or influencers who could amplify you.
Sponsorships, partnerships, or physical visibility opportunities are being left on the table.
Your presence is fragmented instead of integrated.
What Happens When You Own Your Market
Search Visibility: Appear in the Google 3-Pack and dominate local searches.
Community Collaborations: Cross-promotions, influencer ties, and local partnerships that expand reach.
Strategic Sponsorships: From nonprofit events to sports teams, sponsorships that add visibility and credibility.
Physical Presence: Billboards, signage, and in-person placements that keep you top-of-mind.
Local marketing isn’t about one channel, it’s about creating a presence so strong that no matter where people look, they see you and remember you.
From Google searches to community events, from social media collaborations to physical signage, when your name keeps showing up, trust builds, and the choice becomes easy when they need what you have to offer.
Every Business Needs Different Levers Pulled
There’s no one-size-fits-all template here.
Every business has different levers to pull. For some, it’s Google visibility. For others, it’s partnerships, sponsorships, or physical presence.
That’s why every engagement starts with The Carmichael Audit to identify the most valuable levers for your market and put them to work.
Stay Connected to the Forge
Get occasional insights, open letters, and resources to simplify growth and cut through the noise. No fluff. No spam. Just clarity when it matters.
