Expertise

Trey Carmichael

Every business has weak links, places where systems, strategy, or visibility don’t hold under pressure.

My work is about finding those points and forging solutions that last.

Growth Strategy & Systems

Scaling doesn’t have to break you. I design strategies and back-end systems that make growth predictable, trackable, and sustainable. From operational workflows to executive dashboards, I help leaders trade chaos for clarity.

Strategic Partnerships

Growth gets easier when you don’t do it alone. I help leaders create partnerships between businesses and, often, between businesses and nonprofits that amplify impact, open new doors, and even provide tax advantages.

Local Marketing

Visibility starts close to home. I’ve helped realtors, contractors, restaurants, and clinics dominate their local markets by securing Google 3-Pack placement, leveraging reviews, and building presence across maps, directories, and community channels. Local marketing works best when SEO supports it, but the focus is always on being unmissable in your own backyard.

Search Engine Optimization

SEO isn’t just about ranking, it’s about authority. I help professionals, executives, and businesses of all sizes secure visibility across search results, using owned media, PR, and smart content ecosystems to create lasting authority. From local search wins to enterprise-level saturation strategies, SEO is always a cornerstone of the forge.

Public Relations & Authority Building

Logos like Forbes, Entrepreneur, or local TV spots don’t just look good, they shorten sales cycles and create trust at scale. I help clients secure authority placements and use them strategically, so media becomes an engine for opportunity.

Owned Media Ecosystems

Sometimes the smartest play is to stop chasing the media and become it. I build owned media properties such as sites, podcasts, and publications that feed your SEO, position you as the authority, and give you permanent leverage over your narrative.

AI Adoption

AI isn’t a magic fix, but when it’s implemented right, it saves hours and unlocks new capabilities. I help businesses integrate AI in practical, compliant ways so teams can focus on high-value work, not busywork.

Book Publishing & Authority Assets

A book isn’t just a book, it’s an authority platform. I’ve helped entrepreneurs publish bestsellers, recruit co-authors, and turn their IP into long-term credibility assets. Done right, publishing creates trust and opens doors you can’t buy into.

I don’t do one-size-fits-all.

The right starting point depends on your goals and circumstance.

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